Google offers a wide-variety of free tools to help bloggers and webmasters to improve their site’s SEO, improve productivity, make money, and more. In this article, we will show you some of the best free Google tools that every WordPress blogger to use.
1.Google Analytics
Google Analytics is most comprehensive analytics tool for website owners and bloggers. It tells you how your visitors found your site, what they looked at, and how they interacted with your website.
All this information helps you plan and execute a content strategy that addresses the need of your audience at the same time helping you achieve your business goals.
2. Google Search Console (Webmaster Tools)
Want to know how Google sees your website? Start using Google Search Console (formerly Webmaster Tools). It is a comprehensive set of tools that you can use to improve your search rankings.
It can help you find out which keywords from your site are ranking higher, which keywords are clicked more often, and more.
You can submit XML sitemap to Google which will help Google discover and crawl your site better.
Most importantly, Google will notify you when there are problems crawling or indexing content from your site. Google will also show you errors and warnings with suggestions on how to resolve them.
3. Google Tag Manager
Most successful bloggers use multiple analytics solutions and tracking tools to improve their sites.
These tools require you to add custom code to your WordPress site. Each of these custom code snippets basically loads an external script and it’s a pain to manage them all.
Google Tag Manager solves this problem by allowing you to manage all your external tracking codes from one dashboard. You will only need to add one Google tag manager snippet to your site and then you can manage the rest from tag manager dashboard.
4. PageSpeed Insights
Speed is one of the most important factor in user experience and SEO. Pagespeed Insights helps you find out how your website ranks in terms of speed, and what you can do to improve it.
It shows you results for both desktop and mobile. Breaking them into different sections. Each section will show you how different resources and practices are slowing down your website.
A great number of search traffic originates from mobile devices. Google is actively trying to improve the mobile user experience. This means that mobile friendly sites will be prominently displayed in mobile search.
Mobile Friendly tool allows you to test your site for mobile readiness. WordPress site owners can easily make their websites mobile friendly by using a responsive WordPress theme.
6. Google AdWords Keyword Planner
Want to know what users are searching for? Google Adwords offers the insights into searches for advertisers with the keyword planner tool.
Using this tool, you can generate a list of keywords related to your blog and see which keywords are more often searched.
Keyword planner tool can also help you generate new blog post ideas, plan content strategy, and even run your own advertising campaigns using Google Adwords.
7. Google Insights + Trends
Google Insights offers tools to give you insights into search. You can use Google Trends, Google Correlate, and Google consumer surveys to get the data you need.
Simply enter a search term and see how it trends over time. You can compare different keywords to see how user interest developed or vanished on those topics. You can even focus on a geographic region to narrow it down.
8. Google My Business
Google My Business allows you to easily add information about your business in Google. It will help Google display your business information when a user searches for it. Google will also display your business across different Google products like Google Maps, Google Places, locations, etc.
If you provide services or run an store, then Google my business is something you cannot miss. It will not only boost your brand’s visibility in search, it will also bring you many potential leads and customers.
09. Google Drive
All your Google Docs files are stored in your Google Drive. Each Google account comes with 16GB of free online storage. You can use this storage to save any files you want and share them across all your devices.
10. Google Hangouts
Google Hangouts offer voice and video calls, messaging, and group calls. Perfect for conference calls with your colleagues and authors, running a webinar, or just having casual conversation with friends and family.
11. YouTube
YouTube is not just a video hosting service, it is also the second most popular search engine on the web. Millions of users are looking for video content on YouTube all the time.
12. Google Adsense
Google Adsense connects bloggers with advertisers. It is the easiest way for bloggers to make quick advertising revenue. Google matches your site with the relevant advertisers and handles the display of ads.
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