Since the beginning it used to get me right in the feels that there is nothing in Gujarat or Gujarati to entertain the Youth until recently. There were attempts but didn't connect well. There were things which attracted the youth but was not meant specifically for the Youth. We always used to look up to Bollywood.
Rating : 4.7/5
Nothing is perfect. But what you attempt matters a lot. Going unconventional & hitting bulls eye is rare. House Full shows all over Gujarat is a realization about how STRONG youth is today.
I saw numerous flaws as a movie watching experience. But only good things remained on my mind at the end of the movie. The whole movie was pulled off amazingly with great performances & funny gags based on a thin story line. Malhar Thakar Mitra Gadhvi Yash Soni Kinjal Rajpriya Netri Trivedi Aarjav Trivedi Janki Bodiwala Mayur Chauhan-aka Michael Rahul Raval - Super Stuff!! The best thing the Director did is to let the actors have fun on the set which is quite evident from the hilarious scenes. Amazing!
What other producers need to make a note of is the excessive yet effective marketing strategy adopted & executed by Vaishal Shah & Vibrant Concept Studio. Each Youth Hangout in every main city, the standee of Chhello Divas was placed. Promoted the movie with a fresh Star Cast at 9 Garbas of 9 Different Cities reaching out to more than 5 lakh Youth!
The Trailer is the first thing which worked the most for the movie. I must congratulate the person who has edited the trailer. Many are skeptical about giving out important scenes in the trailer! But it was so amazing to see audience being involved in those dialogues shown in the trailer by shouting it out loudly during the screening & everybody still laughing despite the fact they might have already seen it in the trailer!
Great call by the producers to shift the release date. This movie is by the youth, for the youth. The entire team is fresh in the movie business! But made their presence feel. Usually a Gujarati movie starts doing well in the 2nd week. But Chhello Divas is showing its Full House colors since Pehlo Divas, Pehlo Show. Giving Bond & Bhai a run for their money.. A Gujarati Film got its cash register ringing as amazing as its music & background score.
Very few people believe in Investing for a Gujarati movie & very few believe in Investing for a movie which is meant only for youth. Congratulations to all the 5 producers of the movie.
Faith in Youth - Restored!
With great power comes great responsibility.
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